Understanding our Brand

Brand Attributes

These guidelines should serve a single point of origin for everything we say and do. This guide exists to empower Bull Finance contributors and ambassadors accross the world.

Open

We are inclusive, human, and fun. As our tech reaches the stars, we remain down-to-earth.

Intuitive

Everything in Blockchain is complex. We're here to make it easier. We simplify. We clarify.

Comprehensive

We cover our bases. We're building the foundation for a new world. We don't skimp on the amenities.

Secure

We are inclusive, human, and fun. As our tech reaches the stars, we remain down-to-earth.

Colors

Our main colors are yellow, white and black, and some of them are illustrated with purple
yellow
HEX: #FFB61E
RGB: 255/182/30
CMYK: 0/32/97/0
black
HEX: #1E1E1E
RGB: 30/30/30
CMYK: 72/66/65/75
white
HEX: #FFFFFF
RGB: 255/255/255
CMYK: 0/0/0/0